Research deck
A research-led UI/UX study exploring where the DoorDash order experience adds friction for everyday users — and what simpler patterns might look like.
DoorDash is a daily ritual for millions of people — but the order flow has accumulated a lot of decision points over the years.
This study walked through the existing experience, mapped the friction, and explored where small changes to layout, copy, and hierarchy might reduce cognitive load. The goal wasn't a redesign, but a research-first look at where the seams are starting to show.
Speed isn't only about how fast something loads — it's also about how few decisions you have to make.