Founding and designing a Brooklyn-born DTC sleep brand from scratch — wordmark, packaging, photography direction, the four-product line, and the Shopify storefront. The bet was simple: maybe hot sleepers don't need a new mattress, just a better layer on top of one.
Most cooling sleep products on the market are full mattresses — large, expensive, and slow to ship. Mintzzz tried the opposite approach: focus on the cooling layer itself, and let it work on top of any bed someone already owns.
Founded in Brooklyn with a simple mission: deliver products that combine cooling technology with affordable, homey design — so the cooling tech doesn't have to look medical or cost a small fortune.
Existing options tended to look medical, cost as much as a new mattress, or both — leaving hot sleepers without much in between.
Mintzzz pairs lab-tested cooling fabrics with packaging, color, and writing that's meant to feel at home in a Brooklyn apartment.
The identity is built around three things: a lowercase wordmark that visually slides toward sleep, a saturated mint that signals "cool," and a navy that keeps it grounded.
Built with breathable, moisture-wicking fabrics and a cool-to-touch surface. Q-MAX 0.48 certified — meaning it's 20× cooler to the touch than memory foam, and 8× cooler than cotton.
*SGS lab tested results
Cool Mint
Arctic White
Designed the packaging system end to end. The unboxing is the first physical product experience a customer has with the brand, so I treated it like a small piece of choreography.
Mint waveform print on kraft — friendly, recognizable, recyclable.
The product itself, rolled, in a branded drawstring bag.
"Ready for Bed?" — onboarding leaflet and care card.
A reusable cotton tote so the unboxing leaves something behind.
Marketing videos directed to communicate the three felt qualities of the Chill-Pad — coolness, softness, and breathability — without using a single bullet point.
Cool-to-touch on contact — Q-MAX 0.48 certified.
1.7× smoother than cotton — feels soft right away.
8× more breathable than a foam topper.
Two colorways, designed to fit any bedroom.
Designed to enhance relaxation and improve sleep quality through gentle, evenly-distributed pressure — like a comforting hug. The perfect breathable, cozy companion for cuddle lovers who run hot.
Throw / Blanket size: 42" × 72"
Each product is an entry point. Each works alone, each reinforces the rest. Same materials family, same mint accent, same promise.
"A perfect gift for summer, so soft and plushy, stays cool and crisp all night."
"I'm a hot and sensitive sleeper, and I've never tried any weighted blankets, but I am very glad I bought this and it truly blew me away."
"Cute pillow — found it pretty functional and helped me stay cool during the night. Wish it came in more colorful prints!"
Real numbers behind any cooling claim — every product is SGS lab tested rather than just marketed as "cool."
No setup, no installation. Strap on the bed in seconds. Roll up to travel. The aim was to reduce the friction of "should I try this tonight?"
A lot of cool-touch fabrics feel synthetic. I spent time tuning the line so the cooling and the softness could coexist.
A quieter, better-designed cool layer than the bedding aisle had really tried for.
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