Yīngredient — Patrick Peizong Yang

The Story

A brand born from two immigrants asking the same question — where is the version of this that feels like us?

"We couldn't find a tonic herbal supplement that worked as promised and felt like a joy to use, so we tried to make one ourselves."

Growing up in China, Traditional Chinese Medicine is a daily practice — prevention over treatment, harmony over intervention. Moving to the U.S., the supplement aisle felt like a different world: clinical, transactional, and somewhat distant from the 4,000 years of practice behind the herbs it sold.

That gap became Yīngredient. The brand sources geo-authentic botanicals from their regions of traditional origin, formulates them with credentialed practitioners, and presents them in a visual language closer to the modern wellness aisle than the supplement one.

I co-founded the company with Aleks Barszczewski and led the design side — logo, packaging, photography direction, and the typography system.

Brand Identity

A mark drawn from the herbs themselves, paired with a quiet serif that doesn't try too hard.

The logo mark is a hand-drawn abstraction of the botanicals inside the formula — circling back to itself like a Chinese garden door. The wordmark is set in a transitional serif chosen for restraint, not display.

Primary lockup · Mark + wordmark · Centered alignment

Black

#000000

Cream

#CFD3BC

Sage

#849E79

Forest Mid

#085E47

Forest

#03423B

Deep Forest

#05261D

Headline · Minerva Modern

Aa

YĪNGREDIENT

Used for all main headlines. Tracking set to 50 on display sizes. The thin transitional forms read as apothecary-modern.

Body · Alegreya Sans

Aa

Sub-headlines, body text, and product copy. Tracking set to 0 for legibility. Quiet, neutral, never competing with the headline.

Two-typeface system: Minerva for the moments that matter, Alegreya for everything else.

The Opportunity

A $35B global category with a premium tier that's still pretty underdesigned.

Existing TCM products tend to sit between traditional roots and modern aesthetics. As consumers increasingly value experience and design, that's the gap Yīngredient is trying to address.

$35B

Global TAM

Global herbal supplements market (2022). 25.1% CAGR through 2030.

$6.4B

US TAM

34% of the $18.8B U.S. complementary & alternative medicine market.

$256M

US SAM

4% of customers willing to spend over $75 per premium supplement.

$51.2M

US SOM

Premium alt-medicine segment — fairly untapped. Where Yīngredient plays.

Flagship Product

Daily Reishi Formula — the first product, designed to be the first ritual.

An adaptogenic blend built on the three pillars of TCM longevity.

Crafted with Traditional Chinese Medicine principles to support longevity by nourishing your Jing. The blend was developed in collaboration with three credentialed practitioners — Chris Freeman (MAcOM, LAc), Dr. Ann Wang (CMD, LAc), and Maya Merchant (MS/LAc).

Packaging is a matte cream jar with the logo mark and wordmark in deep forest — a deliberate departure from the white-and-blue clinical look that dominates the category.

Nine ingredients

Organic Reishi Mushroom
Remannia (Root)
Poria (Fruiting body)
Eclipta (whole plant)
He Shou Wu (Root)
Eleuthero (Root)
Morinda (Root)
Schisandra Berry
Licorice (Root)
Organic Cordyceps

Brand Pillars

Six commitments that doubled as design constraints.

01 · Ethical

Locally and ethically sourced

We partner with farms that are known for sustainable and ethical practices, building direct relationships rather than buying through anonymous middlemen.

02 · Science

Science-backed formulation

Traditional and modern medicine blended with scientifically-proven herbs for evidence-based consumers.

03 · Expert

Unique formulations

Expertly formulated by renowned doctors and practitioners — filling a real gap in a category dominated by generic blends.

04 · Craft

Craftsmanship

Attention to detail and craftsmanship in everything — from formula to fill, from jar weight to label paper.

05 · Educate

Educational by default

Raising TCM awareness through newsletters and content — building a deeper understanding of what these herbs actually do.

06 · Design

Exceptional design

Products that look beautiful and function well — thoughtful, sustainable design that earns its place on the shelf.

Quality & Trust

Three systems that back every claim on the label.

A premium price requires receipts. These are the systems built into the supply chain so the brand can hold up to scrutiny.

i.

Geo-authentic sourcing

~95% of raw herbs come from their "Dao Di" — the regions of traditional origin. Sourced from 300+ farms across 22 provinces in China.

ii.

End-to-end tracing

A unique tracking system manages data from seeds to finished product. Cultivation, production, commercial — fully traceable.

iii.

ISO/IEC 17025 certified

Partner labs certified by ILAC-MRA/CNAS — accreditation recognized in 28 countries including the U.S., U.K., Germany, and Japan.

Brand in Use

From hand to feed — the system stretches across every customer touchpoint.

Print, packaging, lifestyle photography, and social each pull from the same compact set of marks, colors, and type rules.

What we were trying for

A quieter, more considered take on a category that often feels clinical.

Founding Team

A complementary two-person team — design and finance.

Co-founder · Designer

Peizong Patrick Yang

CEO · Product, Marketing, Operations

Multiple design awards under Phoenix Design Studio. BFA in Product Design from Parsons. Entrepreneur Program at Stanford. Experience across product, communication, and brand design.

Co-founder

Aleks Barszczewski

COO · Finance, B2B Sales, Analytics

Previously an investor at Pegasus Tech Ventures, a Silicon Valley fund. Background in investment banking, private equity, and private debt. BS in Information Systems from Fordham University.

Medical advisors

Chris FreemanMAcOM, Dipl. OM, LAc

Dr. Ann WangCMD, LAc

Maija MerchantMS/LAc

Yīngredient.
Ancient superfoods,
refined by science.

A brand born from two immigrants asking the same question — where is the version of this that feels like us?

A mark drawn from the herbs themselves, paired with a quiet serif that doesn't try too hard.

A $35B global category with a premium tier that's still pretty underdesigned.

Daily Reishi Formula — the first product, designed to be the first ritual.

An adaptogenic blend built on the three pillars of TCM longevity.

Nine ingredients

Six commitments that doubled as design constraints.

Locally and ethically sourced

Science-backed formulation

Unique formulations

Craftsmanship

Educational by default

Exceptional design

Three systems that back every claim on the label.

Geo-authentic sourcing

End-to-end tracing

ISO/IEC 17025 certified

From hand to feed — the system stretches across every customer touchpoint.

A complementary two-person team — design and finance.

Peizong Patrick Yang

Aleks Barszczewski

Thanks for reading.
Let's talk.

A brand born from two immigrants asking the same question — where is the version of this that feels like us?

A mark drawn from the herbs themselves, paired with a quiet serif that doesn't try too hard.

A $35B global category with a premium tier that's still pretty underdesigned.

Daily Reishi Formula — the first product, designed to be the first ritual.

An adaptogenic blend built on the three pillars of TCM longevity.

Nine ingredients

Six commitments that doubled as design constraints.

Locally and ethically sourced

Science-backed formulation

Unique formulations

Craftsmanship

Educational by default

Exceptional design

Three systems that back every claim on the label.

Geo-authentic sourcing

End-to-end tracing

ISO/IEC 17025 certified

From hand to feed — the system stretches across every customer touchpoint.

A complementary two-person team — design and finance.

Peizong Patrick Yang

Aleks Barszczewski

Thanks for reading.Let's talk.

Thanks for reading.
Let's talk.